As a follow up to my previous rant, here’s what I think about the
iPhone 5 new iPhone (still hate the name).
It’s freaking awesome.
I stayed up until 1 AM on Friday to order the darn thing. I sold my iPhone 4 two days earlier. I’m phone less. And oh boy, I can’t wait to get my hands on the new one.
The thing is, Apple isn’t playing the same game as the rest of the industry. They’re not trying to flood the market with dozens of models in hoping one model might stick. They’re not trying to appease carriers and give them some random handset just to lock customers in for 2 years. What they’re trying to do is release moderate, thoughtful upgrades annually but provide continual value through software updates and other services. Why? So they don’t alienate customers.
People get locked into what’s generally a 2 year contract when they buy a new phone. Android users are frequently upset when a phone they just purchased is no longer the latest-and-greatest 3 months after they bought their phone. They then have a bare minimum of 15 months (for those carriers that do 18 month early upgrade programs) to live with an “outdated” phone. Apple gives people 12 months before releasing a new device. But while each iPhone is better than the last, they do it in a way that doesn’t make you curse them and instantly hate your phone because the new one is so mind blowingly better. Reaction is generally, “Well, that’s pretty cool. It’d be nice to have, but I still like the I got now.”
The real magic comes in when your 2 year contract nears its expiry. Take two good/moderate updates and combine them together and you suddenly have quite the massive reasons to fork over the cash and sign away 2 more years of your life to a carrier to get. Could you guess where I am now if I hadn’t have mentioned it earlier?
Yep, I just sold my 2 year old iPhone 4 and I’m upgrading to a 5 on day one. Why? Because it’s world of a difference compared to the 4. They say it’s 2x as fast as the 4S in CPU and graphics. The 4S was something like 2x CPU and 7x graphics performance. So I’m getting a 4x CPU and 14x graphics upgrade. The minuscule camera updates? I’m still blown away every time I see a 4S image compared to one from my 4 camera. The 5’s will be freaking amazing. Plus I’ll get Siri which I hadn’t had before. 4G data? Yep, I had lowly 3G, not even the “FauxG” 4G of the 4S.
I guarantee 4 to 5 will be like night to day. I’m counting down the hours until I get it in hand. All you haters can hate, but trust me when I say there are many reasons 2 million pre-orders were sold on the first day and it’s not because 2 million people are blind. It really is just that awesome.